A successful first year of Story10
This week, Story10 celebrates its first birthday. Launched to give brands and federations the ability to reach global audiences in real time, the Story10 service offers a simple, efficient solution to increase brand awareness, sponsorship value and fan engagement. Delivering authentic branded storytelling to over 400 media organisations across 115 territories every day, Story10 has, in a short time, re-imagined how our partners communicate with their audience.
In the past 12 months we have worked with a fast-growing portfolio of clients including federations such as FIFA, Royal Ascot and SailGP, tailoring our service to deliver the unique and specific goals set out by each. After a hugely successful partnership in Season 2 where content was used globally by 377 different media organisations across our network, SailGP renewed for Season 3 with the added intention to increase international exposure and awareness of key initiatives such as their Women’s Pathway and pioneering Impact League.
Story10 has also partnered with premium global brands such as Mercedes, DP World and Nissan to increase brand awareness and fan sentiment. Our partnership with Nissan saw Story10 shoot and produce relevant and authentic branded sports video to amplify their ‘Feel Electric’ campaign’s key messaging around sustainability and electric vehicles, placing the story and Nissan’s partnership with Manchester City firmly in the centre of the news agenda.
Underpinning this unique production and distribution network is best in class tracking software allowing Story10 to capture and analyse all use of our clients’ content and provide granular insights and performance reports around each individual video.
We’ve also had the pleasure of hosting and participating in a number of key industry webinars and panels over the last year, discussing a number of important subjects – Messaging with Purpose – engaging sports fans globally, SportsPro Live panel Sponsorship with Purpose, and Future of Brands’ 2022’s unmissable sporting events: The biggest ad opportunity in a generation, as well as discussing why narrative and distribution are the secret sauce for driving brand success? in an article for SportsPro.
“Being able to work with such a diverse and innovative group of global brands and federations in Story10’s first year has been fantastic, and a testament to the high quality of our service” says James Dobbs, Managing Director of Story10 and SNTV, “Providing our clients with an international platform through our unique distribution network, has enabled them to drive global reach and fan engagement, whilst delivering first-rate sporting drama to our audiences worldwide.”
As we look to our second year and beyond, we will continue to build upon the successful foundations already set, and work in synergy with our partners helping them grow to their full potential.
For more information about Story10 and our services, contact us.