04 June 2024


Fan faces on the UCL Confetti? Find out why

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If you were looking very carefully during the trophy celebration at the UEFA Champions League Final you might have seen something different about the confetti that was launched onto the players.

For the first time it featured the faces of fans, as well as the usual colours of the competing teams.

The thousands of fan faces were created by Champions League sponsor Heineken as part of its celebration of 'Real Hardcore Fans'.

Fans from around the world took the chance to be part of this ‘Hardcore Celebration’ by submitting a selfie to Heineken’s campaign microsite. One lucky supporter was selected to attend the UEFA Champions League Final with a friend.

So for the first time in the competition’s history, real fans were part of the official Trophy lift. Thousands of supporters were immortalised in the celebration by becoming individual pieces of biodegradable confetti, symbolising Heineken's commitment to championing fan inclusion.


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Video Information
Source:
Story10, UEFA
Duration:
01:24 mins
Video ID:
5402924
Date:
4th June, 2024
Location:
London, England.

Content Type
News

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