TV – still top of sports news media consumption
Nielsen have reported that 58% of sports fans aged 16-69 who are interested in the Winter Olympics, regularly use the TV for sports news.
TV is followed by a range of digital formats including social media, streaming platforms, and apps.
Interestingly streaming platforms and ‘social messaging’ which includes Snapchat, WeChat, WhatsApp, Facebook Messenger, are both above sports news websites and apps. However, what it also shows is the wide range of media outlets fans use to get the news content they want.
This highlights the importance of looking at your content distribution strategies across multiple platforms to ensure that you are engaging with your fans on the platforms and devices they spend their time on.
This is where Story10 could help. With our unique global distribution network of owned and earned channels, we can put your content in front of engaged audiences on any platform, in any region, in real-time.