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Story10 was proud to deliver comprehensive, international coverage from Africa Cup of Nations 2025

As African football continues to grow on the global stage, the 2025 Africa Cup of Nations represented a key moment for storytelling at scale.

Working in close partnership with CAF, Story10 delivered measurable global impact throughout the tournament:

  • 343 original videos produced across the competition
  • Used by 220 media outlets across 70+ markets worldwide
  • 235+ hours of broadcast usage across Story10’s global network
  • 28 million views across social platforms

This scale of distribution helped increase audience engagement, drive media value and deliver enhanced visibility for CAF, its sponsors and commercial partners, while strengthening global awareness of the tournament.

Through the partnership, Story10 teams were embedded on the ground throughout the competition, producing premium editorial content aligned with CAF’s global storytelling ambitions. Coverage included match previews and reaction, fan colour, training access and exclusive sit-down interviews with some of African football’s biggest stars, including Sadio Mané, Riyad Mahrez and Mohamed Salah.

A powerful example of how strategic partnerships and on-the-ground production can elevate global sports storytelling.