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Story10 partners with Sports Investment Forum to spotlight Saudi Arabia’s growing role in global sports investment

London, UK – 17 November 2025: The Sports Investment Forum (SIF), a leading global platform driving growth and collaboration within the sports investment landscape, has partnered with Story10, the global sports video production and distribution agency, to elevate SIF's international media presence and showcase Saudi Arabia as a global hub for sports investment.

Through the partnership, Story10 will deliver strategic media and communication support across the local and international editions of SIF's events. This will include the creation, production, and worldwide distribution of compelling video content – from event news and highlights to exclusive interviews with industry leaders – shared across Story10’s extensive global network of 2,000 digital and social channels and 800 broadcasters.


By leveraging Story10’s storytelling expertise and unrivalled media reach, the collaboration will help position SIF as a premier destination for investors, federations, and innovators shaping the future of sport, while amplifying its mission to drive knowledge exchange, collaboration, and sustainable business growth across the sector.


James Dobbs, Managing Director of Story10’s parent company SNTV, said: “We’re delighted to partner with the Sports Investment Forum to amplify its impact on a global stage. SIF has fast become a key meeting point for the international sports investment community, and through Story10’s global network and editorial expertise, we’ll help extend its reach and highlight Saudi Arabia’s growing influence in shaping the next era of global sports investment.”


Ibrahim Al-Bakr, CEO of the Sports Investment Forum, added: “Our partnership with Story10 comes as part of the Forum’s efforts to expand its global presence and strengthen the Kingdom’s position as a pivotal hub within the international sports investment ecosystem. We believe that media is a key partner in creating impact, and through this collaboration, we will be able to share the success stories and transformation taking place within Saudi Arabia’s sports sector with the world — reflecting the Kingdom’s ambitions and vision to make sports a sustainable economic driver and a catalyst for growth and investment.”

Launched by SNTV in 2021, Story10 helps the world’s leading brands, federations and sports organisations place themselves and their messaging at the heart of the sports news agenda. SNTV is a joint venture between The Associated Press and IMG.

About the Sports Investment Forum (SIF)
The Sports Investment Forum is a leading global platform dedicated to enhancing and developing the sports investment ecosystem in Saudi Arabia and beyond. By bringing together policymakers, investors, sports organisations, and industry experts, the Forum promotes collaboration, knowledge-sharing and business development within the global sports sector.
Learn more at https://saudisf.com/en/

About Story10
Story10 is your global sports video production and distribution agency, creating and delivering authentic branded campaigns that drive engagement with audiences worldwide. Powered by SNTV’s engaged global distribution network of broadcast, digital and social channels, and with access to 7.5 million content creators, Story10 offers its clients a real-time route to sports fans and audiences worldwide, all underpinned by detailed usage and insights reporting.