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Story10 at MESIF London 2025

On Wednesday 28 May, James Dobbs, Managing Director of Story10, took part in an engaging panel at MESIF London, speaking on “The Future of Fan Engagement and the Disruption of Sports Business Models.”

The panel brought together leading voices from across the sports industry to explore how evolving fan expectations are reshaping the sports landscape. As sports organisations increasingly seek deeper, more meaningful connections with audiences worldwide, the conversation focused on how innovation and disruption are redefining traditional engagement strategies.

We’re at a pivotal moment: fans now expect more - more access, more connection, more value. This dynamic panel discussion explored how the industry is adapting to meet those expectations and how Story10 is helping rights holders and brands build stronger, more measurable relationships with fans through impactful content and global distribution.

Moderator:

  • Amr Elrawi, CEO, Game Changers

Speakers:

  • James Frewin, Managing Director International, Professional Fighters League
  • Melissa Lawton, Chief Content Officer, SAILGP
  • James Dobbs, Managing Director, STORY10
  • David Watts, Associate VP & Head of Middle East Strategy & Development, NBA

As one of the premier events in the global sports investment calendar, MESIF brought together thought leaders, investors, rights holders, and innovators to explore the future of sport across the Middle East and beyond. Story10 was proud to be part of the conversation, contributing to a shared vision for innovation and fan-centric growth in the sports industry.

At Story10, we help rights holders and brands connect with global audiences through powerful storytelling and strategic content distribution.

Get in touch to learn how we can help you reach and engage your audiences more effectively.