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May's Top Story

In May, Story10 distributed a wide range of compelling sports content, but one standout story stole the spotlight.

Our top feature of the month was an exciting collaboration with Heineken and Edelman for the UEFA Champions League Final between Inter Milan and Paris Saint-Germain, as part of Heineken's 'Real Hardcore Fans' campaign.

Story10 storyboarded and edited a powerful feature story spotlighting Marco, a lifelong Inter Milan fan known for his bad luck - his team lost whenever he attended matches. To avoid jinxing the Final, Marco watched from the remote Heineken Unlucky Charm Bar on Germany's coastline, far from the stadium but with a full matchday setup. He stayed connected to fans in Munich via a live stream, allowing them to thank him for his sacrifice.

The content was distributed globally across Story10's network the day before the Final, driving engagement and reach around this creative concept. Heineken's campaign celebrates true passion for football by challenging outdated stereotypes and spotlighting the diverse global community of fans. Together, we helped show that football is for everyone.