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Laureus launch Sport for Good Index celebrating positive change

We’re thrilled to have helped Laureus and SportsPro Media launch the ground-breaking Laureus Sport for Good Index.

Sport has the power to change the world and that is why we’re thrilled to have helped Laureus and SportsPro Media launch the ground-breaking Laureus Sport for Good Index by creating and distributing content around the importance of the Index to our global media network.

The Index, which will be released annually applauds the brands driving a positive impact through sport. Launched to coincide with COP26, the United Nations (UN) Climate Change Conference currently being held in Glasgow, the inaugural Index celebrates 29 brands that, through collaboration, innovation, and creativity, are making significant contributions across the 17 Sustainable Development Goals (SDGs) as laid out by the United Nations.

Read more about the Laureus Sport for Good Index here: http://ow.ly/1n5Y50GIl67

Fans are looking to sports organisations to provide transparent, clear and effective action through CSR initiatives that benefit both people and the planet. 84.5% of sports organisations cited building the trust of fans and participants as motivations to actively engage in social and environmental sustainability [1]. Read our article on Sustainability a key part of the new sporting agenda.

Story10 is in the perfect position to help highlight your key CSR initiatives. Our global distribution network provides a platform to inform and amplify your sustainable actions, grow your reach and your audience, whilst our content teams can create authentic, newsworthy videos that will maximise your impact.

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[1] PwC: Sports industry: ready for recovery?

https://www.pwc.ch/en/insights/sport/sports-survey-2021.html