Hexagon Cup partners with Story10 to promote inaugural event

London, UK – 18 January, 2024: Hexagon Cup, the brand new padel tournament set to transform the sport, has partnered with Story10, the global sports video production and distribution agency, to increase the exposure of its inaugural event taking place in Madrid from 31 January to 4 February 2024.

Through the partnership, Story10 will amplify highlights and pre- and post-event features across its network of 8,500 digital and social channels and 700 broadcast partners, to promote the Hexagon Cup in key territories and engage new audiences worldwide.

Padel is one of the world’s fastest-growing sports, The Hexagon Cup has gained widespread acclaim for its innovative and equality-based team format, top-tier padel players, and celebrity teams, with team owners including the likes of Rafael Nadal’s Academy, Andy Murray, Barcelona footballer Robert Lewandowski, and actress, director and entrepreneur Eva Longoria.

Embracing the motto "For the Fans. For the Players. For the Game.", the Hexagon Cup is set to captivate the world of padel with its unique format. The tournament consists of six teams, featuring a male, female and next-generation pair, competing in qualifying head-to-head matchups and hoping to advance to the final weekend where the first Hexagon Cup Champions will share an impressive one-million-euro prize pool.

James Dobbs, Managing Director of Story10’s parent company SNTV, said “We’re excited to contribute to the promotion of the inaugural Hexagon Cup padel competition across our engaged global media network, helping raise awareness of the event and engage with new international audiences. With buy-in from top sports and entertainment talent, this competition has all the ingredients to be a huge success.”

Tim Godfrey, Strategic Advisor, Hexagon Cup, said, “As a brand-new tournament, getting the right distribution channels is key to building the Hexagon Cup visibility and ultimately its success. This partnership with Story10 will help us to reach and engage sports fans around the world, supporting our goal to bring the excitement of padel to new audiences around the world.”

The inaugural Hexagon Cup event will take place at Madrid Arena, from 31 January to 4 February 2024. For further updates follow Hexagon Cup on Instagram, X, and LinkedIn

About Hexagon Cup

Under the motto “For the Fans. For the Players. For the Game”, this revolutionary competition was born with the ambition of offering a new and disruptive approach, as well as the firm purpose of transforming the sport of padel. To do this, it has designed a completely new format in which six teams made up of three couples each (one male couple, one female couple and one made up of stars of the future) will compete to win a one-million-euro prize fund.

Learn more about Hexagon Cup here

About Story10

Story10 is your global sports video production and distribution agency, creating and delivering authentic branded campaigns that amplify key messaging and drive engagement with audiences worldwide. Powered by SNTV’s global distribution network of broadcast, digital, and social channels, and with access to over 7.5 million influencers, Story10 offers both earned and paid media distribution, creating and executing bespoke campaigns that deliver maximum exposure and ROI.  

Providing brands with a real-time route to sports fans and audiences worldwide, Story10’s services are underpinned by detailed usage and insights reporting. Whether your goal is reach, engagement or monetisation, we put brands in front of the right audience, on the right platforms, and in the right markets.

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