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Formula E and Story10 Renew Partnership to Enhance Global Coverage of the 2024/25 ABB FIA Formula E World Championship

London, UK - 13 March 2025: Formula E has renewed its partnership with Story10, the global sports video production and distribution agency, to maximise the ABB FIA Formula E World Championship's international exposure and drive deeper audience engagement.

The current season commenced on 7 December 2024 in São Paulo, Brazil, and features 16 races across 10 iconic locations around the world. This year, this includes a trio of races across Asia, starting with an expanded double-header weekend in Tokyo in May, before heading to Shanghai and Jakarta, as well as a much-awaited return to Miami on 12 April.

Building on a successful collaboration, the renewed agreement will see Story10 continue to distribute all race Video News Release (VNR) highlights content throughout the season, alongside premium shoulder content, driver interviews and behind-the-scenes features. This content will be shared across Story10's extensive global network of 700+ broadcast channels and 8,500+ digital sites, ensuring fans worldwide stay connected to the high-speed action and sustainability narratives that define Formula E. 

Additionally, Story10 provides Formula E with detailed usage reporting, offering actionable data and insights to refine content strategies and enhance audience engagement throughout the season. As the championship continues to grow, Story10 will play a vital role in bringing the season's defining moments to fans everywhere, while equipping Formula E with data-driven insights to maximise its media impact. 

Jonathan Salt, VP, Media & Business Affairs, Formula E said: "Formula E is committed to delivering thrilling electric racing to fans around the world while driving forward the conversation around sustainability in sport. Our renewed partnership with Story10 ensures that our race action and behind-the-scenes stories reach a truly global audience, engaging existing fans and attracting new ones to our unique championship."

James Dobbs, Managing Director of Story10's parent company SNTV, added: "We are delighted to have extended our partnership with Formula E for another season. Formula E is at the forefront of motorsport's evolution, and through our distribution expertise and detailed reporting, we are ensuring that its compelling stories and thrilling race moments not only reach a global audience but also provide meaningful insights that drive future growth and success."

About Formula E and the ABB FIA Formula E World Championship:

As the world’s first all-electric FIA World Championship and the only sport-certified net zero carbon since inception, the ABB FIA Formula E World Championship brings dramatic racing to the heart of some of the world’s most iconic cities providing an elite motorsport platform for the world’s leading automotive manufacturers to accelerate electric vehicle innovation.

The Formula E network of teams, manufacturers, partners, broadcasters, and host cities is united by a passion for the sport and belief in its potential to accelerate sustainable human progress and create a better future for people and the planet. www.FIAFormulaE.com

About Story10:

Story10 is a global sports video production and distribution agency, helping brands, federations, and rights holders place themselves at the heart of the sports news agenda. Powered by SNTV’s extensive global distribution network, Story10 delivers impactful branded content to audiences worldwide, providing real-time access to premium sports fans across broadcast, digital, and social platforms. In addition to global reach, Story10’s detailed usage and insights reporting empowers partners with data-driven analysis to optimise content strategies and maximise audience engagement. Click here to learn more about Story10.