E1 partners with Story10 to promote the inaugural UIM E1 World Championship

London, UK – 29 May, 2024: E1, the world’s first all-electric raceboat championship, has partnered with Story10, the global sports video production and distribution agency, to increase the exposure of their inaugural UIM E1 World Championship.

The partnership will see Story10 distribute news content for each event in the UIM E1 World Championship across its network of 8,500 digital and social channels and 700 broadcasters, including host city profiles, event highlights and viral moments. Story10 is also producing and distributing feature stories throughout the season, which include team owner profiles and messaging around key E1 topics of sustainability, innovation and marine preservation. 

E1 is an innovative racing series featuring electric raceboats, known as RaceBirds, competing in high-speed, thrilling races that showcase the potential of electric technology in the marine industry. Focusing on sustainability, E1 aims to demonstrate the performance capabilities of electric marinecraft while promoting environmentally greener practices. Leveraging the celebrity appeal of team owners, including Will Smith and Marc Anthony, the series promises to entertain audiences and drive sustainability in marine motorsports by bringing together cutting-edge innovation and action-packed competition.

With two memorable events in Jeddah and Venice already completed, the inaugural series has captured the attention of audiences worldwide across the Story10 network, with content used by 575 media outlets across broadcast, digital and social in over 100 markets worldwide.

James Dobbs, Managing Director of Story10’s parent company SNTV, said, “We’re thrilled to be partnering with E1 to help promote their inaugural series across our global distribution network. E1 has all the attributes a sport needs to succeed in today's media landscape; a visually spectacular competition with high-profile entertainment cross-over, all rooted in the essential ambition to achieve environmental sustainability. We're already seeing significant engagement from our media partners and will continue to introduce new audiences to the series.”

Nick Bailey, E1’s Head of Communications said “Partnering with Story10 allows us to take all the thrilling on-water action of E1 to an even greater audience, as the championship goes from strength to strength in its first season. The race highlights and bespoke features distributed to Story10’s vast network enables our fans and the world’s media to discover even more about our inspirational pilots, world-renowned team owners and iconic RaceBirds.”

Launched by SNTV in 2021, Story10 helps the world’s leading brands, federations and sports organisations place themselves and their messaging at the heart of the sports news agenda. SNTV is a joint venture between The Associated Press and IMG.

About the UIM E1 World Championship

E1 is the world’s first and only all-electric raceboat championship sanctioned by the Union Internationale Motonautique (UIM), which is the international governing body for all powerboating activities. The UIM E1 World Championship was established to create a new, exciting and competitive on-water racing platform based on electric technologies to protect and restore our urban waters and coastal areas.  

The championship will see nine teams and 18 male and female pilots racing on the water in iconic cities around the world, with the US due to host a race in Season 2. The E1 pilots will navigate tight and technical circuits behind the wheel of the electric E1 raceboats. For the latest news and updates, please follow us at @E1Series on Facebook, Twitter and Instagram. #ChampionsOfTheWater 

To learn more visit

About Story10

Story10 is your global sports video production and distribution agency, creating and delivering authentic branded campaigns that amplify key messaging and drive engagement with audiences worldwide. Powered by SNTV’s global distribution network of broadcast, digital, and social channels, and with access to over 7.5 million influencers, Story10 offers both earned and paid media distribution, creating and executing bespoke campaigns that deliver maximum exposure and ROI. 

Providing brands with a real-time route to sports fans and audiences worldwide, Story10’s services are underpinned by detailed usage and insights reporting. Whether your goal is reach, engagement or monetisation, we put brands in front of the right audience, on the right platforms, and in the right markets.

Learn more about Story10 here