2021 proves record breaking viewing year for women’s domestic sport in the UK

According to the Women’s Sports Trust research, in the UK in 2021 more people watched domestic women’s sports than any year previously.

Almost 33 million (32.9m) people watched domestic women’s sport, beating all previous years. The main drivers for this growth were The Hundred and the FA Women’s Super League which brought in almost 11 million new viewers to women’s sport.

The research delivered by the Women's Sport Trust showed that 5.9 million viewers of the WSL were new to women's sport before the start of the season. Of the 4.9 million new viewers to The Hundred, 3.5 million had gone on to watch other women's sports.

At Story10 we really understand the value of the sports news agenda and believe that by working together with our partners involved in women’s sport, we can create authentic news stories, alongside event action, that increases the visibility of women’s sport and places it and female athletes at the heart of the global sports conversation throughout the year, whilst building a long-lasting narrative and highlighting key stakeholder messages.

Story10 provides a global platform to amplify your purpose-led messaging within women’s sport. Find out how we can help you through our network of owned and earned media channels.


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Source: VISIBILITY UNCOVERED – THE YEAR IN REVIEW (2021) – Women’s Sport Trust